Miko
(2021)
Client
Freelance
Service
Brand Name, Brand Identity, Packaging, Character Design
Miko is a premium food brand for kids. The ideology and aim while designing the brand was to make it attractive and memorable for both kids and adults.
↳Content
'Miko' is Japanese for a beautiful child. It's not only easy to pronounce but it also convey's the love and care for a kid. Miko is an organic healthy snack brand for kids. It is made from fruits and vegetables and caters to kids between the age of 2-10. It is a healthy snack but the aim was to make it NOT boring. To achieve this the packaging plays around with popping colors and interactivity. Research revealed , elements that catch a kid's attention are bright popping colors, shapes, and characters. I combined them into something playful by creating a character for the brand and using it in packaging and at different places.
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